Develop a Taste for What's Outside Your Comfort Zone

My 6-year old son is an odd kid (and yes, genetics are definitely at play on some of that.) But one thing others notice when we sit down for dinner at a restaurant are his eating habits. This is a kid whose favorite food for the last 3 years running are mussels. If I let him, he would eat $30 worth of sashimi by himself. (Notice I didn't say sushi - I'm talking about straight raw tuna with eel sauce on a small piece of rice). His favorite local restaurant is a small Turkish restaurant. Odd kid; in a great way.

The first thing some people say is, "Wow! My son/daughter won't eat anything but (insert 3 items here). How in the world did you get him to eat such a variety of food?"

The answer is pretty simple -  he never knew any different. We didn't choose restaurants based on whether they had chicken tenders for little ones on the menu. In fact, when he was smaller it was even easier - share off our plates, or over time share and get him an appetizer.  The thing is, he developed a taste for items early, so to him it's normal. He doesn't get why the other kindergarteners don't like his lunch, and I just tell him "they haven't developed a taste for that stuff yet."

It's the same when it comes to starting a new business.  


Too many people are locked in from an early point to believe that certain doors aren't open to them in life.


That if they didn't have a certain GPA, or go to college, or come from a certain background, that they can't do certain things. They never get "just a taste" early on that makes them think "maybe I can".

I call BS. We need to stop placing the term "entrepreneur" as meaning a certain kind of person, or a certain starting skill set or degree, or a certain tax bracket.

It doesn't mean all will succeed.


The reality is that starting and running any business is hard.

Really hard.


It's hard for Harvard MBAs. It's hard whether or not you get a loan, or seed money from a confident parent who believes in you.. It's just hard. Period.

Yes, some have big advantages. Yes, inequality is in fact baked into the mixture sometimes. But that's just the current landscape - not an absolute wall to entrepreneurship. Some of the strongest businesses started at the worst periods in the economy. What's that say to YOU?

The goal of Co|Operative is to give others that first taste of entrepreneurship in a controlled space. To help them begin to see the possibilities that do exist, and access to the people who can help them with the parts that they aren't good at.

Coworking Space for Entrepreneurs in Graham, NC | The CoOperative

That Harvard MBA may love writing strategy and hate selling to customers. That person who barely graduated may struggle with getting a firm grip on accounting, but knows the first name and story of every single person who walks into their shop. We like some things, we hate others. That's life.

If you want to only do what you like, you're probably not cut out for owning a business of your own. But if you're willing to add a little seasoning, eat the good with bad? Well then, like I tell my son on every new food he tries for the first time, "Take just a small just might like it."

Till next time...Go do cool stuff. (Starting with signing up for our newsletter!) )


Ariana Watts

Silver Feather Studios, Burlington, NC, 27217, United States